In 1999, Herbert Grönemeyer founded the label Grönland Records, initially based in London, to release "Pop 2000", an eight-CD sampler for the television series of the same name. Through the sampler, which showed how different pop from Germany sounded around the millennium, Grönemeyer came across the music of Krautrock legends Neu! and realized that it was no longer available. He closed this gap. This is how Grönland got its first signing - and Michael Rother and Klaus Dinger's band came to renewed fame.

The label still oscillates today between these two poles, the musical history of Germany since the 1970s and contemporary pop music. An approach that has become the philosophy of the independent record company based in Berlin since 2009: elaborate re-issue boxes by artists such as Michael Rother and Holger Czukay (Can) or bands such as Harmonia and D.A.F. stand alongside successful contemporary pop music such as that of Boy, Philipp Poisel, Kat Frankie or newcomers such as Agar Agar and Das Paradies.

Today, the label is run by Lenz Hein, Mareike Hettler and Fine Sträter in Berlin-Mitte. The versatility of the catalog has become increasingly differentiated in the work of Grönland. The roster currently consists of Agar Agar, BOY, Holger Czukay, Deutsch Amerikanische Freundschaft, Philipp Dittberner, Dotan, Fazerdaze, William Fitzsimmons, Kat Frankie, Niels Frevert, GLORIA, Robert Görl, Harmonia, I have a tribe, Japandorf, Lunz, Mueller_Roedelius, NEU!, Das Paradies, Philipp Poisel, Michael Rother, We are scientists.